Corporate partnerships for charities like Mind are extremely valuable both in raising money and awareness. In this case, being chosen as Co-op’s charity partner will result in £6 million of fundraising over the next three years. Mind, along with their partners Scottish Association for Mental Health (SAMH) and Inspire in Northern Ireland will benefit from the partnership which aims to bring communities together to support mental wellbeing.
Working in partnership with Co-op is Mind’s biggest ever corporate relationship. Our role was to make sure the legal process between the two cemented their joint commitment to a collaborative partnership into a contract that both parties were happy with.
This is the latest in a series of successful corporate partnerships for Mind. Last year, they were supported by McVitie’s biscuits who ran a high profile ‘Let’s Talk’ campaign to raise money for their Time to Change hubs and champions. Having the support of high-profile corporates and brands has helped raise Mind’s profile to becoming a household name.
From charity buckets to community support
Co-op colleagues have thrown themselves into fundraising for the partnership with bake sales, fancy dress challenges, taking part in running events and much more. The money being raised will fund the delivery of vital community services to support people’s mental wellbeing, and to help them cope with the ups and downs of life.
Senior associate, Natalie Barbosa, who specialises in advising charities on fundraising regulation, says;
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